Digital Marketing Blog

SNI Natural Haircare

SNI Natural Haircare

SNI Natural Hair Care specialises in creating natural products that repair and improve the condition and nourishment of hair.

Sofia, the founder of SNI, had looked for a natural product that would help soothe her scalp inflammation and reduce hair loss but found little success. Using her background in cosmetics and her career as a medical research scientist, Sofia worked on a formula that became an instant hit and ticked all the boxes.

5 years on and after kicking up a social media storm, being one of the first social media based independent brands, Sofia wanted to expand her online presence after outgrowing her existing website. With an ever-increasing social media following, it was crucial that the new website not only reflected the modern and emergent brand, but also be moulded around user experience and e-commerce.

Digital Marketing Blog

NWG Network

NWG Network

The NWG is a UK wide charity tackling child exploitation and wider exploitation through a network of practitioners, researchers and policymakers.

Over a few years, NWG continually struggled with the organic growth their membership has experienced.  As they aimed to increase growth and be more accessible to a wider cohort of members, they found a need to develop and improve the method of digital engagement on offer. Another problem was as the website grew, the previous site became unstable, especially with the increase in membership numbers.

After discussing their needs and priorities, we came up with a solution for a new site that would encapsulate all their current content and needs, as well as future-proof their membership offering. The focus of the project was to enhance NWG’s Knowledge Hub, create a better more defined experience, focusing on different areas for member categories, making resources easier to access and to enable workspaces for online forums.

Another key focus for us was that the website needed to be maintained from a security and software point of view and would include daily back-ups for disaster recovery, security and software updates and hosting. This was due to the nature of the content and business.

Digital Marketing Blog

Oxenwood

Oxenwood

Established in 2014 by Charlie Alexander, Oxenwood’s product focus is on creating luxury indoor and outdoor furniture, designed to be original and robust.

Since 2014, Oxenwood has grown significantly and today supplies private clients, garden and interior designers and restaurants globally. With an ever-increasing client list, it was crucial that the new website not only reflected the emergent brand, but also to generate new interest and leads from the off.

“I just wanted to thank you all for your work and input which has gone towards the new Oxenwood website. I am really thrilled with the new website and am confident that it will drive sales and brand awareness. The key brand message “Quality” shines through.”

Charlie Alexander, Owner of Oxenwood

Gravity was really honoured work with Oxenwood on a website that no doubt will have a lot of eyes on it over the coming years.

Digital Marketing Blog

Hanson’s Auctioneers

Hanson’s Auctioneers

Hanson’s Auctioneers was launched by TV celebrity auctioneer Charles Hanson in 2005 and is now renowned across the UK for the quality of its service.

Hanson’s Auctioneers has grown from strength to strength since being founded and now offers four auction centres, free valuations across the UK and its own bidding platform, enabling it to reach an international audience of buyers at the touch of a button.

Alongside Charles, the team of specialist and general valuers have embraced the rapid journey to becoming one of the UK’s leading auctioneers. Whilst the offline customer journey was perfected, injecting a personal touch in every interaction, the online journey dragged behind.

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Digital Marketing Blog

Embers Heating Studio

Embers Heating Studio

Embers has many years of specialist experience in fireplace supply and installation, with a reputation for high-quality products and service across Derbyshire. They appointed Gravity to create an engaging website to display their vast range of products, as well as manage their social media channels.

Embers Heating Studio has grown significantly in the last few years and with an increasing client base, it was important that their new website not only reflected the high-quality brand and service, but also to generate new clients and expand their brand reach.

The site is now a true representation of the dynamic and personal service provided by Embers Heating Studio. Using a consistent style and tone, creating a soft and warm vibe throughout the website and on social media.

“Gravity’s expertise has enabled us to expand our reach and we have been been consistently busy since the website launched.”

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Bowler Motorsport

Bowler Motorsport

Founded in 1984 by Drew Bowler, Bowler Motors Ltd has a rich heritage delivering high quality vehicles and innovative engineering solutions.

The company has grown from eight people designing and manufacturing 4×4 rally cars and aftermarket parts for UK based customers, from a family farm in Derbyshire, to a 25 strong team in a dedicated facility with a global customer base. Bowler was acquired by Jaguar Land Rover in December 2019, and since then they have continued to go from strength to strength and look forward to an exciting future in high quality automotive.

“One of the most impressive aspects about working with Gravity has been that they are always on the end of the phone to support us with any questions, or if we need to make any changes to the website. Nothing ever seems to be too much trouble.”

Gravity Digital designed and developed Bowler’s e-commerce website and continues to provide content-management support, website maintenance, digital marketing and SEO.

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Digital Marketing Blog

TQC

TQC

Nottingham based TQC design and supply assembly automation and testing equipment from their Nottingham based factory which is a one stop shop for bespoke automated solutions.

Their old website was outdated, and although it performed well in terms of SEO, the user experience didn’t match up to the way people browse and search for products and services.

“Gravity are a great team to work with and we look forward to working with them on a number of other digital marketing projects.”

A new website was designed, developed and launched for TQC and we continue to provide content-management, email newsletters and ongoing web-support.

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More Than Loft Ladders

More Than Loft Ladders


More Than Loft Ladders is a friendly local team of loft experts covering Derbyshire, Nottinghamshire, and South Yorkshire.

During the pandemic, More Than Loft Ladders had increasing difficulty in quoting and visiting potential clients to discuss their needs. As business has grown significantly in the last few years and with an increasing client base throughout Derbyshire, Nottinghamshire and South Yorkshire, it was important that a new-look website reflected this.

Our immediate goal and needs were for a refreshment, enhancing the online offering, creating a virtual quote system that was easy for potential clients to use and the business to manage. We got to work and designed a bespoke virtual quote system, that allowed clients to choose what they needed, as well as giving dimensions and tagging on any features they were interested in. With the added addition of a booking tool, clients can simply choose when a convenient time is for them to have an online video call with an expert fitter.

“When we go to someone’s home, we care, and we treat it as if it were our own. We have built a reputation of trust combined with excellent workmanship. This is exactly how Gravity treat us and I love working with them”

The introduction of a bespoke enquiry feature has allowed More Than Loft Ladders to reach a larger field of clientele across Derbyshire, Nottinghamshire and South Yorkshire. This has been further enhanced by using target PPC campaigns, based on area and types of client, as well as using social media effectively, developing their digital footprint.

Since working with Gravity, sales and enquiries for More Than Loft Ladders have more than doubled. We enjoy working with such a vibrant and evolving team of people and can’t wait to see what’s next on the horizon.

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MBS Item

MBS Item

Machine Building Systems is the UK distributor of the Item modular aluminium profile system for use where industrial equipment is required, both for bespoke automation solutions and mechanical engineering projects.

The company pride themselves on quick delivery times, massive stockholding, excellent build quality, dedicated engineering support and, of course, unsurpassed product quality, making MBS the natural choice for machine builders and end users alike. This is why they needed a website that stacked up to the growing demand for their product range.

Gravity Digital designed and developed the website in close consultation with the team at MBS making sure all of their requirements were taken care of. Adding thousands of products to the site posed a challenge in terms of ensuring it was easy to use, so we needed to design the website so that the user experience wasn’t compromised. The website includes a ‘user-friendly’ search facility and a category system, allowing customers to find relevant products quickly. The site also incorporates a quote system, where users can built up a list of required products, and easily send this through to the sales team at MBS,

As part of the website maintenance contract, we provide support and carry out regular security updates, continuous monitoring, software updates and daily back-ups.

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Wheathills

Wheathills

Wheathills is a creative hub where a team of outstanding artists and dedicated craftspeople work collectively using their diverse specialised skills in a variety of fields. They create exquisite pieces of bespoke, highly personalised furniture, memory boxes and works of art, restore period interiors and antique furniture, and conserve and maintain listed historic buildings and monuments.

We designed and developed Wheathills’ e-commerce website and are honoured to continue to provide content-management, web-support and digital marketing advice.

“Since the website went live we have received some great enquiries from all over the world. The website has opened up many opportunities and we recognise the importance of keeping up with the ever-changing world of retail as people want to be able find products and shop at their convenience, no matter what time of day. Due to the nature of what we do, Wheathills is driven by attention to detail and our new digital store displays our expertise and range of products perfectly!”

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