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Midland Lead

Midland Lead: Social media workshop & Marketing Support

Midland Lead is the UK’s only manufacturer of high-quality lead products that includes machine cast, sand cast and milled lead.  The firm supplies the construction, healthcare and heritage sectors with particular growth being seen in the radiation protection facet of their business.

Midland Lead approached Gravity Digital to ask them to train their staff in the use of social media more effectively to seek out new leads and broaden the Company’s reach online, specifically focussing on the use of LinkedIn.

Gravity Digital developed a tailor-made social media workshop, training staff at the firm in multiple sessions throughout the day.   We shared tips and techniques on how to create conversation and raise profile for products, the Company and individual professionals at Midland Lead to help them reach their target audience and boost sales.

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Midland Lead manufactures high-quality lead and roofing products since 1983. It is the only UK manufacturer to offer machine cast lead, sandcast lead and rolled lead.

Gravity Digital put together a day of social media training workshops for staff at Midland Lead.