Our Work

Bowler Motorsport

Bowler Motorsport: Website design and digital marketing support

Founded in 1984 by Drew Bowler, Bowler Motors Ltd has a rich heritage delivering high quality vehicles and innovative engineering solutions.

The company has grown from eight people designing and manufacturing 4×4 rally cars and aftermarket parts for UK based customers, from a family farm in Derbyshire, to a 25 strong team in a dedicated facility with a global customer base. Bowler was acquired by Jaguar Land Rover in December 2019, and since then they have continued to go from strength to strength and look forward to an exciting future in high quality automotive.

“One of the most impressive aspects about working with Gravity has been that they are always on the end of the phone to support us with any questions, or if we need to make any changes to the website. Nothing ever seems to be too much trouble.”

Gravity Digital designed and developed Bowler’s e-commerce website and continues to provide content-management support, website maintenance, digital marketing and SEO.


“Gravity has been very easy and great to work with. They made the website easy for us to update and were supportive throughout the website design and development. They also built it with our future plans in mind, saving us time and resource in the long term.

“As a business we faced many challenges, but I knew we could rely on Gravity to help us achieve a strong online presence enabling us to reach out and appeal to audience. We see our website and social media as one of the key pillars in our business strategy going forward. Sharon along with Andy and the team have been instrumental in achieving this. It’s not just about the website, but the digital marketing knowledge and advice we can tap into across all platforms.”

With great imagery and strong content, the website was designed with the customer at its heart. Created with a modern, clean look with information about services easy to find, the website also needed to reflect the personality and spirit of Bowler and to reach out to customers all over the world.