Gravity manages BMI Group’s brands on Twitter, Facebook and LinkedIn, creating and curating B2B content and engaging with the audience.
BMI: Social media management
Gravity Digital provides social media management for three brands within the BMI Group: Icopal, Redland and Klober.
BMI Group forms part of the largest roofing and waterproofing company in the world and their brands are the most trusted in their industry.
Gravity Digital works closely with the company’s management team to deliver a social media strategy to create engaging content for Icopal, Redland and Klober onTwitter, Facebook and LinkedIn.
One of the objectives of having an active social media presence is to connect with independent and larger roofing companies, builders’ merchants and architects whilst also engaging with end users and contractors to maintain the good reputation of the individual brands.
Using social media as a platform for generating brand profile and promoting their range of products, Gravity Digital has developed each of the brands’ digital footprints significantly. Icopal, Redland and Klober have all seen anincrease in the number of inbound enquiries as well as greater brand awareness and an uplift in visitors to their websites.
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Gravity Digital manages Icopal, Klober and Redland’s social media presence by creating engaging content and reaching out to independent and larger roofing companies, builders’ merchants and architects.
Our service also includes first line customer enquiries management, audience development and sales support.