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Design, Die or AI

Discover the true value of graphic design as we delve into its role in capturing attention, conveying messages, and creating an emotional connection with your audience. Explore why good design is essential for brand consistency and making a lasting impression in today’s hyper-competitive business landscape.

More Than Digital Marketing Support For MTLL

A National franchise success story with Gravity support. Explore how this franchise, known for loft storage solutions, has thrived with Gravity’s assistance in social media, web development, marketing, SEO, and PPC campaigns.

Threads: A Shiny Start, But What’s Next?

In the ever-evolving landscape of social media, new platforms emerge like shooting stars, each promising to offer new and exciting ways to connect with people and brands worldwide.

A Day in The Life of an SEO Specialist

Have you ever wondered what the day-to-day work includes for an SEO specialist? How they work their “magic” on the digital world?

Giving Clarity to Microsoft Clarity

Microsoft Clarity has been around since 2018 and heatmaps, tracking user behaviour and seeing dead clicks aren’t new, but it is definitely worth paying attention to.

Gravity Digital Signs Up To Support DCCT

We have teamed up with Derby County Community Trust (DCCT) to help break down barriers facing young people keen to further their education and training.

Don’t waste money on your website

Websites are the single most important marketing tool that your organisation has to attract sales and enquiries.

How to optimise images for your website

We love launching new websites for clients and it’s great to be able to give them full control over updating their own sites but when it comes to adding images though, things can get messy!

What is an SSL/TLS Certificate and does my website need one?

SSL stands for Secure Sockets Layer, a security method which allows for the encryption of data when being transferred over the internet. Yet another acronym, it sounds pretty boring but if you have a website, you should read this….

Gravity Digital Derby Tree Planting Commitment

We’re happy to announce we’ve partnered with One Tree Planted.

We care deeply about the planet and creating a business that gives back to nature. That’s why we’ve partnered with One Tree Planted to plant a tree for every invoice we send out to our customers.

We’re Hiring! – Social Media and Content Lead

Full-Time – Based in Derby (hybrid working from home and in the Derby city centre office). We are calling for someone who has a passion for social media and creating compelling content for clients to get them noticed across a range of platforms. This is an exciting role perfect for someone who wants to work […]

Why is digital marketing important to your business?

Digitally marketing has four key advantages over traditional marketing – measurability, affordability, speed and engagement. If you want to know more, or if you’re a digital marketing skeptic, then read on…

Customers use websites in different ways so make sure you cater for them all.

Today’s consumer expects to be able to visit your business website on any device, from their mobile phone to their tablet to their desktop. That creates an interesting challenge for businesses and designers.

How to use Instagram – a beginner’s guide

After Facebook and Twitter, Instagram has become the most popular kid on the block, and as much as it might seem similar there are some undeniable differences!

Gravity Digital's visit to 10 Downing Street

Our visit to 10 Downing Street: Flying the flag for rural businesses

Being invited to the former home of Winston Churchill, David Lloyd George and William Gladstone, not to mention the current home of Larry the “Chief Mouser”, was a rather delightful surprise. Far better, the reason was an invite to attend a 10 Downing St Roundtable on Rural Business, a topic that, rather handily, we are passionate about.

New website keeps courier firm moving

The logistics sector is evolving rapidly and for small to medium sized courier firms it is imperative that the website looks great and performs even better.

Excited to announce that we are Finalists in the Derby Telegraph Business Awards

Here at Gravity Digital we are over the moon to announce we have been named as one of three finalists in the ‘Creative Industries Business of The Year 2018’ category.

10 Downing Street round table: Gravity request to rural businesses

At Gravity we are a small firm with two offices, one rural and one urban. The disparity between them on essential business services is really striking and so we are pleased to have been invited to share our experiences with the Government at a round table discussion at Number 10 Downing Street.

Gravity Digital launches e-commerce website for luxury brand

Wheathills is a family run Derbyshire based company that specialise in hand-crafting the most ‘exquisite’ pieces of bespoke and personalised furniture and memory boxes. This is the first time this luxury brand will be selling a select range of products online.

Google Partner in Derby - website Design

We are proud to become a Google Partner

Since launching in 2015 Gravity Digital employs six people, has won four awards and works with clients in almost every region in the UK. We are now really proud to announce that we have been awarded Google Partner status.

How to make the most of your Facebook page

A Facebook page is a good way to promote your business, especially if your customers are consumers or you have a venue that members of the public can visit.

Social media post boosting on Facebook and Instagram: Why and how?

Social media boosting is useful and has been proven to work in reaching new audiences that can often be hard to find using only ‘organic’ means of finding them.

Growing your following on Instagram

Instagram isn’t just for celebrities and beauty bloggers. It can be a great way to show off the lighter side of your business and help you reach new audiences.

Hashtags: a help or a hassle?

Social media can be a scary enough place for a lot of companies and hashtags just add even more anxiety to this new-found territory. However, they play a vital role in each of the social media channels and if used correctly, they can be very beneficial in gaining a larger, engaged audience.

Gravity Digital named FSB’s Microbusiness of the Year (East Midlands)

Derbyshire-based digital marketing agency, Gravity Digital, is celebrating again today after being named the Federation of Small Businesses & Worldpay UK Microbusiness of the Year.

Breakfast with Benefits – reflections over canapés

Getting up early on a Tuesday morning, for a slap-up breakfast with some of the very best people that Derby has to offer, usually means there is a Marketing Derby Bondholder event somewhere fabulous.

How To Get Free AdWords Money for Charities

Specifically for registered charities, AdWords provides grants for a guaranteed amount of spending per month. Offering up to $10,000 per month worth of AdWords spending, this is an opportunity that every charity should be taking up.

The Importance of Professional Headshot Photography

Ask a photographer what they think about the importance of professional headshots and they will probably express their despair at all the bad photographs out there.

Digital decoded – digital marketing terms all businesses need to know

In today’s fast-paced world of constant communication online, businesses need great digital marketing strategies to capture and keep their customers’ attention.

Marketing tips for 2017

Now is the time for businesses to think up some great resolutions as to how to achieve better marketing results through adoption of different techniques for 2017

AMP: What is AMP and do I need it?

You may have seen a small ϟ AMP symbol next to some Google search results when using your phone but what does it mean? Despite what some people think, you won’t get electrocuted if you click the link. What you will get is a super-fast mobile experience.

Gravity Digital Scoop National Rural Business Awards

Gravity Digital, a digital marketing agency with offices in Derby and Bakewell, was the outright winner in their category for Best Creative Business and the team were handed their prize at a glittering awards ceremony held at The Belfry Hotel & Resort in The West Midlands.

AdWords – does pay-per-click really add anything to your digital marketing strategy?

Many businesses may think that AdWords are not working for them and either give up entirely or just let them fizzle out after a short campaign run. Here are our top tips for how to get AdWords to work effectively for your business.

Digital Marketing: Where to Start

Digital marketing is an umbrella term for anything which promotes your company online – and there are lots of tools that you can use to achieve your objectives. The question most businesses have is, where do they start?

There’s more to Google than searching the web

Say the word Google to anyone and they’ll probably give you the same response. “Well, it’s a search engine, right?” Certainly, Google is the world’s biggest tool for searching the internet and it has even become common parlance for browsing the web: “I’ll Google it”, as most of us have said at some point.

Why pay more than £99 for a website?

You’ve seen the emails, you’ve heard the promises. You too can have a website for £99. But the question is, would you really want one?
It’s cheap, yes, but is it effective? At Gravity Digital we are always explaining that a company website is the single most important marketing tool today, and this is why.

10 top tips to improve your digital marketing

So, your SME has grand plans to launch a glitzy and clever digital marketing strategy. Surely nothing can go wrong? But where do you start? Getting your online operation enticing new enquiries – and sales – is the tricky bit, and not everyone has quite got it right yet. Avoid getting into a digital daze and take a look at ten fast facts you should know to ensure you avoid digital marketing’s most common pitfalls.

Gravity Digital Director joins Dragons’ Den legends James Caan and Duncan Bannatyne as Columnist

Gravity Digital Director and marketing specialist Sharon Stevens-Cash has been asked to join the impressive line-up of columnists for the UK’s largest SME business publication, Business Matters Magazine.

Why you can no longer afford to have a website that isn’t mobile-friendly.

Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices– and it only makes sense to accommodate this growing number of visitors. From a usability perspective, having a mobile-friendly website is essential.

To outsource social media management or not to outsource, that is the question.

Without a doubt it is far better to do social media management in-house where you can. There, that’s that said. Coming from a company that handles outsourced social media and manages it on behalf of clients, it’s a pretty scandalous thing to say perhaps? And so why on earth would we say that?

Five things to do when putting your marketing plan together

Marketing without a plan is like going into a restaurant that doesn’t have a menu; you can ask for your favourites or go for the chef’s recommendation, but you have no idea if you will like it nor will you know how much it will cost.

What a strategic digital marketing campaign can do to your website’s traffic

SEO, digital marketing and effectively working social media channels are all marketing techniques that help you to get the most out of the website you have.

Get a social media strategy or get left behind

I have been working in the Internet Industry for over 20 years now, and it is now, finally, no longer considered the new kid on the block. No longer do I have to spend a good 5 or 10 minutes trying to describe to people what I do for a living in terms they can understand.

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