Unlock Free Google Ads for Your Charity with Gravity Digital

As a charity, your incredible work deserves recognition and support. Yet, limited visibility can sometimes hold you back, leaving potential donors unaware of your mission. At Gravity Digital, we’re here to change that.

Did you know that Google offers grants of up to £7,000 per month (or $10,000 USD) in free advertising for eligible charities? With this incredible opportunity, your charity can dramatically increase its online presence, reaching new and relevant audiences with the help of Google.

Why Google Ads Matter for Charities

Google Ads can help charities of any size increase their visibility. Did you know the UK is among the most charitable countries? According to multiple sources, over 70% of people in the UK have donated to charities in the past 12 month (source: CAF).

With so many independent charities and not-for-profits competing for attention, standing out can be tough. That’s where Google Ads come in – helping your charity appear at the top of relevant search results, making it easier for people to discover and support your cause.

If you’ve never used Google Ads before, it’s a pay-per-click (PPC) advertising platform that lets you create and display ads across Google’s Search Network and other partner sites. You choose relevant keywords and define who you want to see your ads based on factors like location, interests, and demographics. This means you only pay when someone clicks your ad, giving you full control over your budget and ensuring your message reaches the people most likely to engage with your cause. Overall, it’s a straightforward yet powerful way to connect with potential supporters at the exact moment they’re looking for information related to your charity.

Proper account management really matters. The way people discover and interact with your charity online plays a big role in whether they’ll click on your link to learn more. By regularly monitoring and optimising your campaigns, you can better connect with potential supporters and increase the overall impact your charity makes.

How Gravity Makes It Easy

In 2017, we partnered with a Derbyshire-based independent charity, Just For Dogs, to help them raise their profile and connect with people looking to rehome a dog, as well as build awareness of ongoing fundraising efforts. In 2018, we applied for a Google charity grant, which was approved after several weeks – leading to a noticeable increase in relevant website traffic. In 2024 alone, Google Ads generated 20,000+ website clicks and over 110,000 impressions, boosting visibility for rehoming dogs and helping raise additional funds through online donations.

Navigating the Google Ad Grant application process and managing campaigns can be complex. That’s where we come in – handling the heavy lifting from setting up your Google for Nonprofits account to optimizing campaigns for maximum impact. With over 10 years of digital marketing experience, we’re here to help your charity look ahead.

How we can help

If you are a charity looking for assistance with your digital marketing or considering setting up a Google Ads account, we know just how to help you. We’ve experienced the pain of Google Non-for-profits and now we want to help you avoid experiencing it too.

Feel free to contact us here, or call us on 01332 416555. We look forward to hearing from you.

Let’s make 2025 the year your charity shines bright.