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What We Do

Digital Marketing Blog

Web Design

Web Design

Your website is often the first impression your brand presents to customers, so getting it to look good and perform well is key to engaging visitors.

People judge the credibility of your business based on the design of your website within a few seconds of arriving. A great website gives a great impression.

A well designed website that is also mobile friendly, will not only attract visitors but will guide them through the steps into becoming a customer.

Here at Gravity, we have designed hundreds of great websites so know how to design a website with a great user experience whilst showing off your brand to it’s greatest potential.

As part of our web design services, we offer:

We specialise in developing bespoke websites and e-commerce websites. We work with content management systems such as WordPress and Shopify.

Key factors for great websites:

  • Design – great design, dynamic content and clear images
  • Structure – making the navigation and menu is easy for visitors to find what they are looking for with just one click
  • Mobile First – many users look at websites on their mobiles before heading to a desktop or laptop, so having a ‘responsive website’ design is vital
  • Speed – having a quick load on a website means visitors have a better experience. Having the right hosting package is a really important (and often overlooked) part of having a good website
  • Images – if you don’t have your own library of images and photographs, there are stock images available – although they are definitely not as good as investing in your own photography.
  • Content – make it clear what you offer and have engaging content, and keep it real!

Mobile Friendly Website design Derby

At Gravity Digital, we design and develop carefully planned websites with great user interfaces. The user experience is always at the front of our minds during the planning, design and development phases.

We will help you with the process from the start through to the launch of your website, advising on functionality, features, content, user experience and photography. We also constantly monitor the latest technologies and trends and will advise you of any developments that may affect or improve your website.

We produce websites for a wide range of customers, from individuals or small start-up businesses, schools and academies through to large multi-national companies. Whichever bracket you fit into, you can be assured you will receive the very best service.

Whilst we are based in Derby, our central location allows us to design and build websites for companies across the UK.

Find out more…

We are a no-nonsense web design company based in Derby. If you’d like a quote for a website, please email us on [email protected] or give us a call on 01332 416555.

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Digital Marketing Blog

Digital Marketing

Digital Marketing

A digital marketing strategy is a fundamental part of your wider marketing strategy, and your marketing strategy should fall in step with your business plan. With over 20 years experience in digital technologies and results-based experience in traditional marketing, we are a great digital marketing agency that you can trust.

What is digital marketing?

The term digital marketing incorporates everything your brand and company does online or through electronic media. Services that fall under ‘Digital Marketing’ are often bought in or are approached by in-house marketing staff piecemeal, but really they need to be approached as a whole.

Individual disciplines such as Website Design, Social Media Management, ecommerce, Mobile, SMS, Digital TV, Podcasts, Blogging, SEO and Email Marketing all fall under the realm of digital marketing which can make for complex relationships that need to operate uniformly for a brand.

What makes a good digital marketing strategy?

The key difference between traditional marketing and digital marketing is that the channels and methods used for digital marketing enable businesses to analyse their marketing campaigns, often in real time. This analytical feedback helps businesses to understand what is working and what isn’t and can help an organisation be more agile with their digital marketing activities. It also makes managing these channels a complex task that can become labour intensive depending on the channels employed.

To be successful in digital marketing businesses need to;

  • Effectively manage customer relationships across digital and traditional marketing channels, and speak with ‘one voice’.
  • Respond in a timely fashion to customers online, and be prepared to do so publicly. Customer service online is often also a reputation management exercise.
  • Delve into digital analytics to create KPIs that track back to the business plan, and that help the business to respond to customer behaviours.

Gravity handle the Digital Marketing for HUUB Design in Derby

Do you need help with digital marketing?

Many businesses we work with are long-established and already have robust marketing strategies in place that work well for them. Traditional marketing techniques such as PR, advertising, print and media are long established tools in the traditional marketeer’s armoury. These days digital marketing should be integrated also into our wider marketing plans.

Businesses typically reach out to us when they:

  • want to redesign or update their website but are not sure about the best way forward
  • are unsure of the benefits of social media for their business
  • don’t have the expertise in-house, or can’t spare the resources to sort out web-related problems
  • have a website but want to add ecommerce capability to it
  • have doubts that their website is search engine optimised for search engines such as Google, Bing and Yahoo
  • find they struggle to keep up with what their web supplier is talking about
  • have web statistics for their website, but cannot figure out what all the numbers mean
  • wonder if advertising through Google AdWords, Twitter or Facebook Ads would work for their company

At Gravity Digital, we have a solid background in all these digital marketing techniques and many more that will make your business’ digital marketing strategy robust. We don’t do digital marketing, we do marketing for a digital world.

 

Find out more…

To learn more about our digital marketing services, please get in touch. If you’d like a quote for a project, email us on [email protected] or give us a call on 01332 416555.

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Digital Marketing Blog

Email Marketing

Email Marketing

Email marketing is still one of the most powerful marketing tools available to businesses of all types and sizes. Professionally designed email marketing campaigns can get excellent results that push your main call-to-action to your mailing database without the high costs of traditional direct marketing campaigns.

Email Tracking & Live Reporting

The beauty of our email marketing service is that is takes all the guesswork out of the emails you send. Full statistical reports are available for each email campaign. These give details of how many emails were sent, emails that have been opened and by whom, emails that bounce back and details of people who unsubscribe. If you have the time and inclination, you can even watch them live!

We can tell you who opened the emails and what links within the email were clicked on. We can then use this behavioural intelligence to target these people with a further email if appropriate.

Email Marketing Statistics and Open Rates

Hassle-free set up

If you are interested in sending out an email marketing campaign it couldn’t be simpler. To get started all we need from your is the email content, the mailing list of emails and names, and the time and date you want your email or newsletter to be sent out. An email design and layout will be produced in line with your current branding. We will send this to you for your approval before the final email is built. Full statistics on open rates, link clicks and bouncerates etc will be sent to you approximately one week after the campaign has been launched.

Don’t have a mailing list?

There are a number of ways to collect email addresses from potential customers, or if you don’t have the time, then we could build a database for you. Please contact us for more information or read through our Building an Email List article to pick up some tips and tricks on building a quality mailing list.

Staying on the right side of the law with email marketing

We will not send spam or unsolicited mail, and we prohibit the use of third-party, purchased, rented, or harvested mailing lists – so please don’t ask us to. In the United Kingdom, opt-in is required for email marketing, under The Privacy and Electronic Communications (EC Directive) Regulations 2003. This came into force on the 11 December 2003.

 

Find out more…

We are a no-nonsense digital marketing agency based in Derby. To learn more about how we can help you get results from your email marketing, then get in touch. If you’d like a quote, please email us on [email protected] or give us a call on 01332 416555.

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Digital Marketing Blog

Social Media Management

Social Media Management

Social Media is a great marketing tool when done well and consistently. Social media platforms are household names, with in excess of a billion people worldwide on TikTok, Instagram, Facebook, Twitter and LinkedIn.

The way businesses use social media is wide and varied, from helping to generate leads or to nurture sales, to making direct sales. Other businesses use social media just for brand awareness or to help with distribution of content, and many companies have customer service social media accounts in addition to their call centre numbers and online web forms for dealing with customer enquiries.

Get a social media strategy

The first thing to consider when choosing to get involved in social media is your strategy. If you are not clear how you will use social media, then you need to be.

Outlining a social media strategy will help you decide the tone of voice for your brand online, who will resource the channel and whether this is during UK office hours only or whether you will go for it 24/7.

A strategy will also help you to decide what you expect to get from these channels. It is too simplistic to expect that by merely posting once or twice a day will lead to a big upturn in sales for your company. If a lift in sales is what you are chasing then the strategy should help you to define exactly how you will achieve this.

So, when starting out in social media, the first place to visit is the drawing board. If you need help and guidance through putting together a social media strategy, then we can facilitate this for you.

Outsourced social media management

If you can resource your social media in-house, then our advice is that you do so. Not many companies are able to hit the ground running like this though and so this is where we can step in.

We handle social media management for many businesses across the UK in all sorts of sectors and we, quite literally, converse with tens of thousands of people a day in doing so. So you could say that we have form.

For many businesses, the only sensible route is to outsource social media management, which we are more than happy to handle. We seek out and engage with your audience in meaningful ways to ensure the new followers we do attract are looking for your business and aren’t just making up the numbers.

For other businesses, we adopt a tandem management/training route where we work alongside in-house personnel for a number of months before handing over the reins entirely. We find this a more effective way of ‘showing not telling’ to our clients than a one-off training course as the nuances of communications on social media channels can be so varied.

Talk to us about what kind of social media solution might be right for your business.

Social media integration

Publishing content on social media helps you to actively push your company on these channels, but you also need to look at your website and make sure you have integrated your social media within your website too. We are constantly surprised by how many businesses don’t link to their social media pages from their websites.

Integrating one or all of your social media feeds is also an active way of drawing in new followers on social media. Whether you just want to show your most recent tweets or integrate an entire blog into your site, you have lots of options. Using social media channels effectively can also save you time and money.

Instead of having a standard ‘latest news’ section in your website that you struggle to update, why not let us create a ‘news channel’ that shows a combination of your latest tweets, your Facebook posts, latest posts from your blog, video feeds from YouTube and and Instagram feed for example.

Search engine optimisation and social media

Though SEO focuses on site structure and content traditionally, it is also strongly influenced by link building from authoritative sources. Some social media channels can effectively contribute to the link building aim and is a valuable means of content discoverability for brands.

More subtly, social media can contribute to keyword strategising; it can also inform businesses on reaction to content or products to help businesses to shape relationships with their customers.

Get in touch with us and we can talk you through the options available to you.

Find out more…

We are a no-nonsense digital marketing agency based in Derby. To learn more about how we can help you with your social media, get in touch for a chat about the services we offer. Please email us on [email protected] or give us a call on 01332 416555.

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Digital Marketing Blog

Ecommerce Websites

Ecommerce Websites

From single page eCommerce websites selling only a handful of products, to websites with inventories of thousands of products integrated with a content management system, we can produce an eCommerce website that suits any business.

Is your business ready for eCommerce?

Just as getting the web design right for your business is vital for attracting new customers, getting the eCommerce aspect of your website is just as important.  So if you are ready for introducing eCommerce to your existing website, make sure you choose an intuitive and easy-to-use system.

If your website’s shopping basket and checkout process is clunky and disordered you can put off potential customers who will go elsewhere. Taking a customer through the sales process is all about the psychology of their experience which is where we marry our web design and user interface design expertise with the eCommerce technology that drives sales on your website.

Safe and secure eCommerce website design

At Gravity, we design and implement high-performance eCommerce websites that are search engine friendly to help you get discovered in the first place. We ensure that shopping baskets and the checkout process is secure, protecting you and your customers, and we make our eCommerce sites easy for you to update yourself meaning you don’t have to keep paying for expensive database updates when your stock levels or product lines change.

We have over 20 years of experience in web design and have implemented e-commerce web sites for many clients across the UK. We produce websites for a wide range of customers, from individuals or small start-up businesses through to large multi-national companies and so whatever your brief, you can be sure that we can handle it.

 

Find out more…

We are a no-nonsense web design company based in Derby. To learn more about our web design services, get in touch. If you’d like a quote for an e-commerce web site, please email us on [email protected] or give us a call on 01332 416555.

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Google Ads Management

Google Ads Management

Creating a Google Ads or Pay Per Click Campaign (PPC) is considered to be one of the most advanced advertising platforms available and is a great way of reaching out to a targeted audience.

Gravity Digital is a certified Google Partner for Ads management, and we provide ongoing Google Ads administration for new accounts, that we set up for you, or will take over and manage existing accounts to ensure you are making the most out of your budget. We also provide detailed monthly performance reports, so you can see what changes have been made along with recommendations on the next steps.

Once an account has been set up the key to its success is to ensure that it is closely managed and professionally run with ongoing changes and tweaks in response to click activity.

PPC advertising is the quickest way to increase your website’s visibility in search engines for targeted campaigns and can be a great way to source new business and maintain your position, especially when it is carried out with organic SEO (search engine optimisation) maintenance.

It is worth noting that not all PPC campaigns are created and managed equally. The difference between a low performing and unprofitable campaign and a closely managed and profitable PPC campaign can be huge. Having a large budget doesn’t always mean you get massive results, the magic happens when the campaigns are designed well, have a relevant landing page and that the adverts are well-designed and worded correctly.

Gravity Digital’s PPC management services are designed to ensure you get the best return on investment through a process of constant testing and refinement.

Gravity Google Ads Management process

Firstly, we would want to understand the audience you are targeting and if there are other specific requirements such as; location, languages, promotions etc. The next steps would then be to:

  • Create the Google advert text
  • Help with optimising landing pages
  • Tracking conversions
  • Ongoing monitoring
  • Google Ads budget management
  • Competitor analysis and research
  • Monthly performance reporting.

Gravity manages monthly Google Ads campaigns and PPC budgets from £400 to £30,000 and anything in between.

Find out more…

We are a no-nonsense digital marketing agency based in Derby. If you’d like a quote for Google Ads management, please email us on [email protected] or give us a call on 01332 416555.

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Marketing Strategy

Marketing Strategy

Marketing is the beating heart of every business. Marketing done right will build profitable relationships with existing customers and will find you new customers.

Traditional marketing

Traditional marketing is a term that refers to promotions and campaigns put into effect through channels such as exhibitions, PR, billboard and print advertising, radio and TV. Traditional marketing techniques have been in use by businesses all over the world for many years. A marketing budget is typically understood to revolve around ‘marketing spend’ on ads that have known rate cards, or through PR stunts or public events.

Professional marketers are responsible for the planning, execution and delivery of a company’s whole profile across all these channels to raise the profile of a business and seek out new customers.

Where does digital marketing fit into a traditional marketing plan?

Digital marketing should be integrated into marketing strategy alongside traditional marketing channels. It should not be silo’d or bolted on and it needs to occupy a place in the marketing budget too.

To create an effective digital marketing strategy you have to be an ‘everyman’, which means drawing upon traditional marketing techniques. You need to have public relations skills, marketing management experience and direct marketing tactics for the communication capabilities that are vital to operate digital marketing channels effectively.

Digital marketing and traditional marketing need to also operate side by side with one voice, and they should not conflict with each other or operate as if the other does not exist.

Do you need help with your marketing?

If you don’t have a marketing plan, we will create one for you. If you have a marketing plan you are working to but need guidance, we can take an impartial look at it to see where improvements can be made. If you are unsure how digital marketing fits in with your marketing strategy, we can walk you through your options.

Every marketer starts with some basic questions;

– What do we want to achieve?

– How does this sit with our marketing policy?

– What should we be saying and how should we be saying it to our customers?

– What are our customers seeking?

– Where are our new business prospects?

– How do we attract their attention?

And, perhaps, most importantly;

– What are our competitors doing?

And so if you find you can’t answer these questions easily, then maybe we need to talk. At Gravity, we always focus on customer needs, thinking creatively, planning pragmatically and are dedicated to achieving measurable results.

Find out more…

We are a no-nonsense digital marketing agency based in Derby. To learn more about our marketing services, get in touch. If you’d like a quote for a project, please email us on [email protected] or give us a call on 01332 416555.

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Digital Marketing Blog

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Search Engine Optimisation is often portrayed as one of the most complicated parts of producing a website and many SEO ‘experts’ do nothing to explode this myth. If you follow Google’s recommendations on the structure of your website, use a bit of common sense when putting together the content and don’t break any rules, then your website will normally appear in the major search engines within a few days of being launched.

Getting indexed by Google is very simple, the devil is in the detail though which is where a lot of clients then turn to an SEO specialist for help. To raise your existing website higher in search engine results pages, there are a number of elements to cater for. The main influences on your Google ranking is the way the website has been produced, the content on your website and what it is that you are selling. In addition to this a major influence is how competitive your marketplace is.

Beware black hat SEO!

Quick fix methods using dodgy black hat techniques are to be avoided, and are usually what you get for unbelievably low prices in email spam. You will only get short term gains with these techniques, and very often they will backfire on you, leading to your website being penalised, or worse, your site could be removed from the search engine listings altogether. Believe us when we say that Google Penalty Recovery is a long and expensive journey.

SEO is not difficult, but it is all about honest, time-consuming, hard work, so beware those unsolicited emails from gmail accounts offering you cheap and quick fixes. If it sounds too good to be true then it probably is!

Search Engine Optimisation and Google AdWords

We specialise in advanced search engine optimisation and search engine marketing. We often find that a mixture of SEO applied to a website alongside a Google AdWords campaign has an immediate and dramatic effect on your website’s traffic. We have increased the traffic to our client’s websites overnight by up to 400% by rewriting the content on the website and redesigning AdWords campaigns alone.

Keyword analysis, creating baseline performance indicators, linking up Google properties, performing SEO housekeeping and verifying websites with search engines are all quiet behind-the-scenes techniques we employ to raise your website’s organic search engine performance.

We also love to be able to prove things to our clients rather than rely on the vagaries of a finger-in-air approach. We always work hard to create meaningful audit points on client’s websites in order to track clicks on email links, submissions of enquiry forms or attributing cash sales from shopping baskets back to AdWords if that is what drove the sale there.

If you are interested in these services please let us know when asking for a quote.

 

Find out more…

We are a no-nonsense digital marketing agency based in Derby and Bakewell. To learn more about how we can help your website rank better through Search Engine Optimisation or Google AdWords, then get in touch. If you’d like a quote for a project, please email us on [email protected] or give us a call on 01332 416555.

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