Search Engine Optimisation (SEO)

Search Engine Optimisation is often portrayed as one of the most complicated parts of producing a website and many SEO ‘experts’ do nothing to explode this myth. If you follow Google’s recommendations on the structure of your website, use a bit of common sense when putting together the content and don’t break any rules, then your website will normally appear in the major search engines within a few days of being launched.

Getting indexed by Google is very simple, the devil is in the detail though which is where a lot of clients then turn to an SEO specialist for help. To raise your existing website higher in search engine results pages, there are a number of elements to cater for. The main influences on your Google ranking is the way the website has been produced, the content on your website and what it is that you are selling. In addition to this a major influence is how competitive your marketplace is.

Beware black hat SEO!

Quick fix methods using dodgy black hat techniques are to be avoided, and are usually what you get for unbelievably low prices in email spam. You will only get short term gains with these techniques, and very often they will backfire on you, leading to your website being penalised, or worse, your site could be removed from the search engine listings altogether. Believe us when we say that Google Penalty Recovery is a long and expensive journey.

SEO is not difficult, but it is all about honest, time-consuming, hard work, so beware those unsolicited emails from gmail accounts offering you cheap and quick fixes. If it sounds too good to be true then it probably is!

Search Engine Optimisation and Google AdWords

We specialise in advanced search engine optimisation and search engine marketing. We often find that a mixture of SEO applied to a website alongside a Google AdWords campaign has an immediate and dramatic effect on your website’s traffic. We have increased the traffic to our client’s websites overnight by up to 400% by rewriting the content on the website and redesigning AdWords campaigns alone.

Keyword analysis, creating baseline performance indicators, linking up Google properties, performing SEO housekeeping and verifying websites with search engines are all quiet behind-the-scenes techniques we employ to raise your website’s organic search engine performance.

We also love to be able to prove things to our clients rather than rely on the vagaries of a finger-in-air approach. We always work hard to create meaningful audit points on client’s websites in order to track clicks on email links, submissions of enquiry forms or attributing cash sales from shopping baskets back to AdWords if that is what drove the sale there.

If you are interested in these services please let us know when asking for a quote.