Social Media Advertising

We can develop a strategic paid strategy by identifying the right audience and targeting them effectively through social media advertising

Target and monitor to get the most from your budget.

Paying for advertising and boosting posts on social media are great ways to reach new audiences that can often be hard to find using only organic posts. Social media advertising is also very easy to control and can be low cost.

Our approach is to clearly define the target audience to avoid spending money needlessly on people who aren’t likely to be relevant. Then we create adverts or select posts to boost that speak to those audiences directly.

Facebook and Instagram advertising are linked through Meta, and this makes your advertising efforts on these two platforms easier and more consistent between the two.

Why advertise on social media?

There are always changes and tweaks to algorithms on social media and this has resulted in the fact that platforms have reduced their organic reach. This may be frustrating for businesses but social media advertising can side-step these challenges, ensuring your message reaches its intended audience directly and effectively.

It is also important to recognise that social media is quite saturated and competition for messages getting through is intensified. Social media gives assurance that your brand is visible and gets noticed, plus it is fully measurable offering accurate targeting, real-time analytics, and the flexibility to adjust strategies based on data-driven insights.

Get in touch

Surtal Arts

Social Media

Surtal Arts create wonderful educational experiences and cross-cultural productions that enrich lives through arts and cultural events. Each year they work closely with other organisations across the city of Derby to bring together an annual Lantern Festival that attracts thousands of people and hundreds of participants including schools and community groups.

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Thank you so much to Gravity for being responsive, precise and a pleasure to work with. We couldn't achieve what we do without your expertise.