Social Media Advertising

Paying for advertising and boosting posts on social media are great ways to reach new audiences that can often be hard to find using only organic posts. Social media advertising is also very easy to control and can be low cost.

Our approach is to clearly define the target audience to avoid spending money needlessly on people who aren’t likely to be relevant. Then we create adverts or select posts to boost that speak to those audiences directly.

Facebook and Instagram advertising are linked through Meta, and this makes your advertising efforts on these two platforms easier and more consistent between the two.

Why advertise on social media?

There are always changes and tweaks to algorithms on social media and this has resulted in the fact that platforms have reduced their organic reach. This may be frustrating for businesses but social media advertising can side-step these challenges, ensuring your message reaches its intended audience directly and effectively.

It is also important to recognise that social media is quite saturated and competition for messages getting through is intensified. Social media gives assurance that your brand is visible and gets noticed, plus it is fully measurable offering accurate targeting, real-time analytics, and the flexibility to adjust strategies based on data-driven insights.