get in touchPower Pusher
Supporting a Long-Term Digital Partnership Through Rebrand and Growth
Overview
Power Pusher® (formerly Nu-Star) is a specialist handling equipment business with a long track record in demanding industrial environments. Gravity has worked with the team for years, supporting their websites, SEO, and design as the business has grown.
When they rebranded to Power Pusher, the digital presence needed to reflect the change quickly and confidently, without losing the trust and visibility already built.
The challenge
- Roll out a new brand across every digital touchpoint, clearly and consistently
- Protect performance during the transition, while supporting ongoing growth
- Scale the website and marketing for an international audience
Our approach
We’ve partnered with Power Pusher across multiple website projects and ongoing SEO, alongside a wide range of supporting digital and design assets.
For the rebrand, we managed the transition carefully, aligning the websites and content with the new identity while keeping performance steady. The aim was simple: existing customers shouldn’t feel disrupted, and new visitors should immediately understand the business and its offer.
As the business expanded internationally, we also supported a multilingual rollout, translating the website into multiple languages and ensuring the structure and content remained consistent across markets. Alongside this, we’ve helped deliver and refine Google Ads campaigns to support worldwide visibility and lead generation.
Gravity have been a trusted partner for many years. They worked closely with us throughout our rebrand to Power Pusher, ensuring everything aligned seamlessly and continue to support our digital presence as the business grows.
The results
A clear, cohesive digital presence that matches the Power Pusher brand and supports the next stage of growth, without sacrificing the momentum already built.
Looking ahead
We continue to support Power Pusher as the business evolves, keeping websites, content, SEO and campaigns aligned with their goals and the markets they serve.
