Paid Social Advertising

Running paid adverts and boosting selected posts on social media can be an effective way to reach new audiences beyond your organic followers. Budgets can be controlled carefully, making it suitable for both smaller campaigns and larger, ongoing advertising activity.

Our approach is to clearly define the target audience to avoid spending money needlessly on people who aren’t likely to be relevant. Then we create adverts or select posts to boost that speak to those audiences directly.

Facebook and Instagram campaigns are managed through Meta, which makes it easier to run joined-up advertising across both platforms.

Why advertise on social media?

Organic reach on social media has become more limited over time. Paid social advertising helps you get your message in front of the right people, rather than relying on followers seeing every post naturally.

It is also important to recognise that social media is quite saturated and competition for messages getting through is intensified. Paid social gives you more control over who sees your message, how much you spend and how campaigns are measured.