Marketing Strategy

Target the right people with relevant information and create opportunity. A marketing strategy lays out intention, measures effectiveness and outlines budgets.

Spend your budget wisely, get a plan.

Having a marketing strategy helps to control budgets, messages and saves time.

When thinking about all the things that make a good marketing campaign we consider websites, blogs, PR, social media, PPC and print. But which ones are right for what you want to achieve?

The process of developing a marketing strategy goes straight to the heart of why you need to plan, and many of the strategies we develop are broken down into quarterly bite sized plans that make marketing both manageable and deliverable. Most of all you can measure the results after.

If you don’t have a marketing plan, we can create one for you. If you have a marketing plan you are working to but need guidance, we can take an impartial look at it to see where improvements can be made.

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Every plan starts with some questions

  • What do we want to achieve?
  • Who do we want to reach?
  • What should we be saying and how should we be saying it?
  • How much will it cost?
  • Where are our new business prospects?
  • How do we attract their attention?
  • What are our competitors doing?

At Gravity, we focus on customer needs, thinking creatively, planning pragmatically and we are dedicated to achieving measurable results.


E-Commerce, Marketing Support, Website Design, Website Development

Sensitive marketing creating an emotional connection... Wathall’s is Derby’s longest established independent family-owned funeral directors, serving communities for over 160 years.

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Client Testimonial
We're extremely happy with Gravity's services - they are really easy to work with, responsive to messages, set realistic timescales and offer ideas along the way.