Why is website maintenance so important?
It improves security
Security is one of the main reasons why website maintenance is so important. We will ensure that your site is kept up-to-date with software patches and security updates. Failing to do this gives hackers the chance to steal data from your site, or worse.
It increases speed & helps boost site traffic
In order to provide users with the best quality content, search engines such as Google raise rankings for websites that are quick and are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your potential customers search for relevant keywords. Maintaining your site regularly ensures optimum performance, and will help drive both new and returning visitors.
Website maintenance is important for all organisations, both big and small. Regularly maintaining your site will improve performance and provide a safe and secure environment for your visitors.
Regularly updating your site with content such as upcoming events, image galleries, and blogs gives your audience an idea about who you are and what you do. Do this regularly so that you can provide your visitors with the best possible user experience. Engage with your audience by including actionable items such as a newsletter signup form and social media icons that link to your organisation’s profile.
A well-maintained website helps promote your brand and your services in a positive way.