Andy Smith

Director
Digital Marketing Agency Derby - Meet the Team

Andy has been designing and building websites for more than 25 years, going right back to when the internet first started to take off. Over the years he’s worked with all sorts of clients, creating clean, modern sites that not only look good but actually work well. He focuses on front-end design and user experience, making sure every site feels intuitive, performs properly and helps visitors do what they came to do.

Before he co-founded Gravity Digital with Sharon in 2014, he ran a Derby-based web agency called Out of the Blue. His digital career originally kicked off at McConnell’s Advertising in Derby, where he worked as an interactive “new media” designer.

He’s built hundreds of websites since then, and his interest in digital spills over into other areas too. He enjoys working on animations, motion graphics and different kinds of applications. At the heart of it, he just likes taking complex ideas and turning them into something people find easy and engaging to use.

Specialities include: Web Design | E-commerce | User Interface Design | Website User Experience

“Design is not just what it looks like and feels like. Design is how it works”.