3 November 2023

Bowler Motors Further Cement Iconic Off-Road Racing Status

As Derbyshire-based off-road performance specialists, Bowler Motors, reaches another milestone in its history, we highlight how Gravity Digital has supported this innovative company through its recent history.

Bowler’s parent company JLR recently announced that applications are now open for next season’s Defender Rally Series – the iconic off-road motorsport championship that brings together experienced and novice race drivers for a series of unforgettable cross-country rallying tests. https://media.landrover.com/en-gb/news/2023/09/defender-rally-series-gets-gear-2024-uk-and-european-championship-season-launch

With seven varied rounds across the UK from March 2024, the third Defender Rally Series offers competitors the opportunity to test and develop their skills on a mixture of surfaces, ranging from gravel tracks to exhilarating hill rallies. In addition to the UK Rally Series, participants also have the option to join specific international events throughout the year, a concept proven as part of the 2023 season.

Defender Rally Series vehicles are based on the latest 90 production model, which provides rugged durability and unstoppable off-road capability. Bowler then adds body strengthening – including the addition of an FIA-approved roll cage – and safety features, while removing unrequired interior trim and replacing the glass side windows with lightweight polycarbonate. Enhancements to the lighting, suspension and cooling then equip Defender for the demands of competition.

The announcement marks another milestone in Bowler’s history and Gravity Digital have worked with the company for the past nine years to maximise their digital footprint including website design, hosting and maintenance, Google Ads management, SEO and email marketing.

Bowler Motors marketing manager Laura Parry explained: “Gravity have been a great and trusted partner to Bowler. They understand our business and take the time to clearly understand our objectives for each task, which leads to great work being delivered and at high speed. The team go further by using their expertise to make suggestions on other ways we could approach a task, and the end result has always been successful. They continually impress us and we feel that we have a partner who is very much working with us to get what we need to be done, and at a high standard to be proud of.”

Gravity Digital director Sharon Stevens-Cash continued: “Bowler are an incredible Derbyshire success story and we are proud to have been part of their growth over the past nine years.

“Bowler continue to be an icon in the off-road motor racing industry and we greatly value them as a client.”

Founded in 1985 by Drew Bowler and still based in Belper, Bowler Motors has a rich history in engineering off-road competition vehicles – achieving international acclaim for its dedication to producing successful high-performance models.

Specialising in rally raid events, Bowler has participated in iconic competitions such as the Dakar Rally, British Cross Country Championship and French Baja, showcasing its exceptional Tomcat, Wildcat, and Nemesis models – all derived from the legendary Defender 90 and 110.

Bowler Motors goes beyond simply manufacturing vehicles – it provides clients with exclusive competition racing events. These events serve as a platform for participants to develop the essential driving skills and technical knowledge required to excel in international rally raid events. With Bowler’s guidance, enthusiasts can experience the thrill of off-road racing while honing their all-terrain driving skills.

Every customised rally car produced by Bowler is meticulously tailored to meet the unique requirements and desires of its clients, including bespoke engineering solutions. From enhanced performance to elevating driving dynamics, Bowler is dedicated to delivering exceptional off-road driving experiences.

Bowler Motors has fostered a close partnership with Land Rover since its inception, culminating in a formal brand partnership in 2012. This collaboration marked the beginning of the popular Defender Challenge Rally Series, which took place between 2014 to 2016. This joint effort showcased Bowler’s expertise and cemented its position as a leader in off-road competition.

In December 2019 Bowler Motors joined JLR, becoming a subsidiary of the company. The union provided Bowler with enhanced resources and opportunities for innovation, reinforcing its commitment to delivering unstoppable state-of-the-art off-road vehicles. Its products have navigated uncharted territory, incorporating Land Rover DNA to deliver customary capability and composure.

With a rich racing heritage and an exciting future, Bowler continues to captivate enthusiasts and thrill-seekers with its exceptionally tough competition vehicles. Its immersive off-road experiences are uniquely facilitated by the latest generation Defender, which provides extremely tough and highly capable foundations.

For more information about this iconic company, visit https://www.bowlermotors.com/