Outstanding Results

Thorough research into customer needs and forecasting their search trends is key to increasing website traffic in a noisy and crowded marketplace.

That’s exactly what we do here Gravity Digital, and one recent example is how we work with our friends at Status Metrology Solutions in Ilkeston, Derbyshire.

Status Metrology Solutions are leaders in the highly competitive world of coordinated measuring machines (CMM) which are crucial for the manufacturing processes in a wide range of industries including aerospace, nuclear and motor sports. The company works with precision engineers in a wide range of manufacturing environments from composites to metal.

Their USP include being recognised by international market leaders Hexagon Manufacturing Intelligence and Chotest as their official UK technical service partner and they have recently become a Renishaw Channel Partner. Status Metrology further strengthen these partnerships with bespoke software and specialist calibration backed by unrivalled service support and training.

Operating in a crowded and niche market presents numerous challenges in business development and Gravity Digital were brought on board to find sustainable solutions to support the sales and marketing function.

Our Director Sharon Stevens-Cash explained: “For companies like Status Metrology who don’t sell online, we needed to take a different approach to the SEO and marketing tactics such as Google Ads Campaigns.

“We always focus on fully researching the world that the client’s customer live in and look at things in a different way rather than encouraging clients to plough money into the obvious.

“Developing a strong working relationship with our clients also helps us to put everything we do into context. Researching key trends is just one way of validating what might work well for a particular sector, talking to the client is the first step though.

“We work hand-in-hand with Status by further developing the online resources including insightful website blogs, PPC campaigns and an email newsletter to ensure that enquiries are consistent. We are also very excited to be working on developing a new website that will be launched in the summer.

“The return on investment for Status Metrology has been outstanding and proves that, whatever budget a client has, the key is to spend it well – backed by sound research.”

Status Metrology Sales and Marketing Director Richard Newhouse added: “We operate in a competitive and niche market place and know from experience that conventional advertising does not work so we were looking for a different approach.

“We have built up a consistent and high-quality brand presence and focused on ensuring our website has the depth of information that our customers require.

“Our customers are tech-savvy and require tangible information online but attracting attention and driving new customers to the website has been a challenge. We identified a gap in the market which was upskill training for individuals rather than group corporate training and switching the focus of our digital marketing to this aspect of our proposition is paying dividends.

“Gravity Digital’s expertise in this area has been the right fit for our company and we are now looking at re-vamping the website to capitalise on the increased traffic and convert even more enquiries to new orders – both for the training and equipment that the engineers we have worked with go onto require.”