More than digital marketing support for MTLL

National franchise, More Than Loft Ladders, which specialises in loft storage solutions, continues to go from strength to strength and Gravity Digital has supported the company throughout its expansion journey.

The Gravity team started working with entrepreneur Liam Hobbs when he was building his own More Than Loft Ladders franchise covering Derbyshire, Nottinghamshire and South Yorkshire to develop his social media presence. The proposition has grown over the past eight years to also include website development, marketing support, SEO and PPC campaigns.

With a string of awards under his belt, Liam’s success in running his own franchise operation convinced him that he wanted to support others to do the same and, in late 2022, Liam bought the More Than Loft Ladders national franchise.

Again, the Gravity team have been right alongside him – developing the national franchise website and providing digital marketing support and training for the various franchise operators across the UK.

The franchisees include Liam’s wife Kelly who continues to run and expand the local operations including opening a High Street office and showroom in Long Eaton.

MTLL & ‘Big Build for Children in Need’

To celebrate the first anniversary of taking over the national franchise, Kelly, Liam and the local team have also been involved in the annual ‘Big Build for Children in Need’. They, along with hundreds of other trades people from across the region, provided nine days of voluntary labour at Treetops Hospice in Risley. 

The project was closely followed by the BBC cameras and is due to be aired as part of the annual fundraising campaign this November.

Liam explained: “Gravity Digital have worked with us since the early days of our operation and has been an integral part of our company’s expansion in the local area.

“Having learnt a great deal about running and growing a business, I was delighted when the opportunity presented itself to buy the national franchise.

“With Kelly taking over the local operations, I have now been able to focus my efforts on supporting the current and future More Than Loft Ladders franchise owners across the UK to achieve their goals.

“With the support of a range of business partners, including Gravity Digital, we have developed enhanced support packages ranging from accounting to marketing that are available to franchise holders.

“I have also learnt how to deal personally with juggling business and family life and I am keen to support other franchise holders on a personal level to ensure their mental wellbeing.”

Liam continued: “As a franchise business, we have built our reputation over the years by offering the full service and, as the name suggests – we are more than a loft ladder company. 

“Although this is obviously an important feature, we also install hatches, part or full loft boarding insulation, lighting and smoke alarms to transform dark and forgotten lofts into usable space.

“Loft storage conversions are a growing market with homeowners keen to put wasted space at the top of their homes to good use either for storage or, for example, a hobby space.

“It also makes financial sense to insulate a loft rather than see money on heating bills literally fly through the roof.

“Furthermore, the volatile mortgage market also means that many people are more likely to expand the living space they have now at an affordable price rather than moving and taking on bigger payments.

“I therefore continue to actively recruit hard working and ambitious tradespeople who are keen to take the plunge and start their own business supported by us.

“With a solid reputation and growing customer demand, I am confident that our growth plans will be achieved.”

For more information about More Than Loft Ladders, please visit morethanloftladders.co.uk