How to Tell If It’s Time for a Website Redesign

If your website hasn’t had a second glance in a while, or your enquiries have dried up, it might be time to ask yourself whether it’s still delivering what you need it to. A website isn’t something you set up once and forget about. Like anything that represents your business, it needs to grow, evolve, and sometimes have a sleek new look.
At Gravity, we build websites that are completely bespoke. That means we don’t shoehorn your business into a template or a one-size-fits-all design. Whether you’re running an engineering business, e-commerce store, a charity, or a national brand, your website should be working hard for you, not just sitting there looking pretty.
How do you know if it’s time for a website redesign?
A few signs tend to crop up. Maybe your site looks dated compared to your competitors. Or perhaps it doesn’t reflect where your business is now. If your marketing team groans when they have to update something, or your customers comment about the mobile experience or the speed of the site, those are red flags too.
You might notice it’s just not bringing in leads like it used to. That could be down to poor user experience, slow load times, or the fact that search engines aren’t valuing your website anymore. A redesign isn’t just about a fresh set of images, it’s about making sure the foundations are solid and the journey from homepage to enquiry or sale feels smooth and intuitive.
We’ve helped all kinds of businesses get their digital presence back on track with websites that are designed around real needs and goals. Every element, from the layout to the content, is tailored to who you are and what your customers expect. And we’re always on hand with honest advice, no jargon, no hard sell.
Case in point: J A Bloor Agricultural Services Ltd
J A Bloor is a long-standing, family-run agricultural machinery business that needed a website to reflect its growth and range of products and services. Their old site wasn’t doing them justice, it looked tired, was tricky to navigate, and didn’t show off their impressive range of brands or the trusted reputation they’d built over decades.
We worked with them to develop a clean, modern site that puts their services front and centre, with an intuitive structure that makes it easy for customers to browse and enquire. The result? A platform that feels as solid and dependable as the business itself, and one that is set up to support future growth.

The new site has completely transformed the way we present ourselves online. It looks sharp, it’s easy to use, and we’re proud to share it with our customers. The Gravity team made the process simple and straight-talking from start to finish.”If you’re wondering whether your site’s holding you back, we’re always happy to chat. A quick look under the bonnet might be all it takes to see what’s working and what could be better.